Contractor Recruitment Campaign · Final Creative

The final ads, copy and lead form.

Four ready-to-run ad creatives, two pieces of ad copy that work with any of them, a set of safe-length headlines, and the lead form that filters out the time-wasters before you ever pick up the phone.

MarketSouth East QLD (Brisbane + Gold Coast)
PlatformMeta (Facebook + Instagram)
Creative4 angles · 1080 x 1080
The Creative

The four final ads

Each ad leads with a different nerve, so the campaign learns which message bites hardest. Same brand, same offer, same lead form behind them.

Run your crew, we'll run the rest
ANGLE 01

Run your crew. We'll run the rest.

Admin & burnout★ Lead creative
Get paid every single week
ANGLE 02

Get paid every single week.

Getting paid late
Your week, booked solid
ANGLE 03

Your week, booked solid.

Feast or famine
2 crew spots open across SEQ
ANGLE 04

2 crew spots open across SEQ.

Partnership & scarcity
Split Test

A second visual for each angle

We run these alongside the four above - same message and same nerve, a different visual treatment. Meta tells us which visual wins for each angle, then we put the budget behind the winners.

Run your crew - alternate visual
ANGLE 01

Run your crew. We'll run the rest.

Admin & burnoutAlternate visual
Paid on time - alternate visual
ANGLE 02

When did you last get paid on time?

Getting paid lateAlternate visual
Never run out of work - alternate visual
ANGLE 03

Never go looking for work again.

Feast or famineAlternate visual
Partnering with 2 crews - alternate visual
ANGLE 04

We're partnering with 2 crews in SEQ.

Partnership & scarcityAlternate visual
The Ad Copy

Two copy variants - works with any ad

Both are pain-then-benefit led and written so the hook lands before Meta's "...See more" cut-off. Pair either one with any of the four ads above.

Variant A · Long

The full pitch

~980 characters
Tired of chasing payment and never knowing where the next job's coming from? We're Amazing Fencing, a 30-year-old Aussie company, and we're partnering with 2 more fencing crews across Brisbane and the Gold Coast. Here's the deal: - Paid weekly. On time, every time. No chasing invoices, no 60-day waits.- A steady flow of work all year. We hand you the jobs, so you're never short.- Materials supplied. Every panel, post and screw, so you're never floating your own money.- We handle the quoting, the lead chasing and the paperwork. You just build.- Work in your own patch, fully insured, properly run. Stay your own boss. Keep the part of the job you're good at, and let us take care of the rest. We're after established crews of 2+ with the right tickets, an ABN and a proper truck. If that's you, tap below for a quick 15-minute chat. No application form, no mucking around. Amazing Fencing. Design. Supply. Install. Since 1989.
Variant B · Short

Punchy & to the point

~330 characters
Good crews shouldn't have to chase payment or hunt for the next job. We're Amazing Fencing, 30 years strong, and we're taking on 2 more crews across Brisbane and the Gold Coast: steady work, paid weekly, materials supplied. You build, we handle the rest. Crews of 2+ with tickets, an ABN and a truck. Tap below for a 15-minute chat.

Headline options (the bold line under the image)

Meta truncates the headline at roughly 27-30 characters on mobile, so every option below is kept safe (character count shown). Tip: don't repeat words the image already says - pair a money headline with the "2 crews" ad, etc. Highlighted = recommended to lead with.

Money
Never chase a payment again27
Get paid weekly, every week27
Steady work, paid weekly24
Steady work
Steady fencing work in SEQ26
Your week, booked solid23
2 crew spots open in SEQ24
Freedom / partnership
Run your crew, we'll do rest28
Partner with a 30-yr company28
Meta button: Learn More Apply Now (use "Apply Now" on the 2-crews / partnership ad)
The Lead Form

The instant form that filters out time-wasters

Every ad points to this same form. The questions auto-decline the wrong people before anyone wastes a call, and quietly push established crews to the front. Effort is the filter - a tyre-kicker won't answer all this and book a time.

1
Name, mobile and email
Auto-filled by Meta, so it is frictionless to start.
No barrier - keep it easy to start
2
Whereabouts in SEQ are you based?
Brisbane · Gold Coast · Ipswich · Logan · Sunshine Coast · Somewhere else
"Somewhere else" = polite auto-decline
3
How many years have you been fencing?
Under 2 · 2-5 · 5-10 · 10+
"Under 2" flagged low priority, not declined
4
How big is your crew?
Just me · 2 · 3 · 4+
"Just me" = lower priority (we want crews)
5
Do you have your own ABN, public liability insurance and the right tickets?
Yes, all of it · Some of it · No
"No" = auto-decline · "Yes, all" jumps the queue
6
Do you have a working ute or truck?
Yes · No
"No" = auto-decline
7
How is your gear?
Fully kitted, own tools · Some gear · Just getting started
Signals an established crew without asking it outright
8
When could you start?
Available now · 2-4 weeks · Within 2 months · Just having a look
"Just having a look" = deprioritised
9
Tell us about your current setup in a sentence or two
Free text. The effort of writing it is itself the filter.
Manual read - the single best tell of a genuine crew
The net effect: this roughly halves the volume of leads but multiplies the quality. Questions 5, 6 and 9 do most of the heavy lifting. Every qualified contractor arrives ready for a real conversation, not a pitch from scratch.

Ready to run.

Four ads, two copy variants, headline options, and a lead form built to deliver qualified crews. Approve and we go live.